Creating a planet worth inheriting.
We provide young people with the tools and resources necessary to engage in creative and impactful strategies for conservation, climate adaptation, and innovation.
Congratulations to our winners
About the Foundation
We are inspired, in these times of change and uncertainty, to be like George Masa. Rather than being paralyzed by the ecological destruction he witnessed, he advocated for the protection of wild spaces, and used his photography to tell the story. We want to inspire young people to be like Masa and creatively face the environmental challenges of their generation.
Climate change will largely be an inherited challenge.
Here’s how we plan to help:
Educational opportunities through virtual workshops and an annual conference held in Asheville, NC.
An annual media contest where young people will have an opportunity to tell their stories and inspire others.
Provide grant funding and technical support for conservation and climate adaptation projects within their own communities.
Who was George Masa?
Carrying a heavy, large-format camera into the wilderness, waiting whole days for the perfect shot, and capturing stunning images on film made Masa a true master of his craft.
Fond of saying, “More walk, less talk,” he was about action.
