About the George Masa Foundation

Climate change will largely be an inherited challenge.

We want to inspire young people to be like Masa and creatively face the environmental challenges of their generation.

What’s in the works:

Educational opportunities through virtual workshops and an annual conference held in Asheville, NC.

An annual media contest where young people will have an opportunity to tell their stories and inspire others.

Provide grant funding and technical support for conservation and climate action projects within their own communities.

What we’ve been up to:

News features

Our feature in The Laurel of Asheville dives into the vision of our founders and the purpose behind our organization.

Events

We gathered the community for the 90th anniversary of George Masa’s death and plan to continue hosting events!

Our DEI Commitment

At George Masa Foundation, we are committed to fostering a welcoming environment where every individual, regardless of their background, identity, or perspective, feels empowered, heard, and appreciated. We believe that having multiple perspectives helps generate better ideas to solve the complex problems of a changing climate. Through embracing the richness of our differences and promoting equitable opportunities, we strive to create a stronger, more innovative community that thrives on mutual respect and understanding.

Meet the team

Directors

  • Caché Heidel, Treasurer

    Senior Manager, Tax Accounting & Reporting, Synovus
    Atlanta, GA

  • Daniel Huff, REHS, Secretary

    Executive Director
    Metropolitan Mosquito Control District
    Minnepolis, MN

  • David Huff, Chair

    Conservationist
    Trustee, Blue Ridge Parkway Foundation
    Asheville, NC

  • Sarah Jones Decker

    Photographer / Writer / Farmer / Outdoorswoman
    A.T. Thru-hiker & author of “The Appalachian Trail: Backcountry Shelters, Lean-Tos, and Huts”
    Marshall, NC

  • James Warlick, Vice Chair

    President and Owner, White House Gifts
    Founder, Worker’s Legacy Project
    Alexandria, VA

  • Jennifer Zuckerman

    Zuckerman Consulting, LLC
    Trustee, Blue Ridge Parkway Foundation
    Durham, NC

Advisors

  • Paul Bonesteel

    Founder and Director, Bonesteel Films
    Director, The Mystery of George Masa
    Asheville, NC

  • Vonna Cloninger

    CEO/Owner, Biltmore Iron and Metal Company
    Past President, Southeast Region, Institute of Scrap Recycling Industries
    Asheville, NC

  • Carl Elefante, FAIA, FAPT

    President, American Institute of Architects (2018)
    ”The greenest building is one already built.”
    Takoma Park, MD

  • Katey Foster

    Mother / Writer / Environmental Educator
    Presenter, The Climate Project
    Walden, VT

  • Mark Gordon, FACHE

    President, Alamance Regional Medical Center
    SVP, North Market and East Market, Cone Health
    Chapel Hill, NC

  • Patrica Houghton Clarke

    Award-winning international photographer
    Founder, Facing Ourselves Project
    Carpinteria, CA

  • Rachel James, Esq.

    Staff Attorney, Southern Environmental Law Center
    Richmind, VA

  • Donald Jonas, PhD

    AVP, Social Strategy & Impact, Atrium Health
    Board of Directors, Charlotte Center for legal Advocacy
    Charlotte, NC

  • Anna Rawlins

    Chief Marketing Officer, Eagle Nest Outfitters
    Immediate Past Chair, Outdoor Business Alliance
    Asheville, NC

  • Rosalia Torres–Weiner

    Chief Executive Artist, Red Calaca Studio
    Founder, El Papalote Mágico (The Magic Kite)
    Charlotte, NC

  • Juanita Wilson

    Training & Development Manager, Eastern Band of Cherokee Indians
    Board of Directors, Noquisi Initiative
    Cherokee, NC

  • Lucinda Wykle–Rosenberg

    Educator / Philanthropist
    Member, Hull Clean Energy Climate Action Committee
    Hull, MA

Help us create a planet worth inheriting.